DJI used two weeks to anoint the Pocket 4P as a cinema product at Cannes rather than a consumer product at its own event, absorb a fourth US-block casualty with Osmo Mobile 8P, watch the FCC fight enter its most adversarial phase, and collect NAB hardware that validates the pivot. Here's what happened — in priority order, with our take on each.
DJI made more news in seven days than most companies make in a quarter. A new product launched (and got blocked from US sale, again). A major event got teased. The FCC fight escalated to a $1.56 billion court filing. And DJI's home market joined the regulatory pile-on. Here's what happened, in priority order, with our take on each.
DJI confirmed a global launch event for May 7, 2026 at 12:00 UTC. Two products are on deck: the Osmo Mobile 8P global rollout (already on sale in China since April 21) and an expected Pocket 4 Pro reveal with dual-lens optics. Here's the complete preview, what we know about each product, and what US buyers should expect given the ongoing FCC ban fight.
DJI has been quiet for stretches before, but the rumor mill definitely has not. After a slower posting period, this is a good moment to jump back in because the leaks are stacking up again — and this time there are signs that at least one of DJI’s next big launches is very close.
The biggest story right now is the DJI Avata 360, which has gone from vague rumor to near-confirmed product. DJI’s own website is currently teasing a March 26, 2026 event with the tagline “Above It All, See It All,” and DJI’s store is also previewing an “8K Flagship 360° Drone.” That does not read like random speculation anymore — it looks like DJI is about to formally enter the 360 drone category.
Recent leaks suggest the Avata 360 will not be positioned as some ultra-premium niche experiment either. According to multiple leak reports, DJI is preparing several bundles, including options with extra batteries and Goggles N3, while leaked pricing reportedly lands well below the competing Insta360 Antigravity A1. Notebookcheck and DroneXL both say the launch is set for March 26, with some reports pointing to a broader international rollout shortly after.
If the leaks are accurate, DJI may be trying to do something more aggressive than simply releasing another FPV product. The Avata 360 appears aimed at creators who want the flexibility of a 360 camera with the convenience of a DJI ecosystem. That matters because a true all-in-one 360 drone could pull in both FPV pilots and mainstream content creators — especially if DJI keeps the workflow simpler than rivals. Based on the teaser language and leak cadence, this now looks less like a concept and more like DJI’s next major consumer drone play. That last point is my read on the pattern, but it is supported by the official teaser and the volume of pre-launch leaks now circulating.
The second story worth watching is the DJI Osmo Pocket 4. Unlike the Avata 360, this one is still living mostly in leak territory, but the evidence is piling up fast. Notebookcheck has reported leaked retail packaging, a leaked user guide, hands-on footage, and even a higher-end Pocket 4 Pro variant with a dual-camera setup. Another recent report claimed a standard Pocket 4 model was already appearing in distribution channels ahead of a late-March release window.
What makes the Pocket 4 rumors interesting is timing. DJI’s official site is already prominently promoting the Osmo 360, which suggests the company is expanding its camera lineup on multiple fronts at once. If that happens, DJI could be setting up a broader creator-focused hardware push: one product for immersive 360 capture, another for traditional handheld vlogging, and possibly more segmentation between standard and Pro models than we saw with earlier Pocket generations. The official site confirms the Osmo 360 branding is real; the rest of the Pocket 4 story still sits in leak territory.
Then there is the wider question: what else is still on deck? PhotoRumors’ recent DJI roundup says chatter continues around products like the Mini 5 Pro, Neo 2, Avata 3, and even a long-rumored DJI mirrorless camera. But compared with the Avata 360 and Pocket 4, those stories feel much less immediate right now. The leak momentum in March 2026 is clearly centered on DJI’s 360 strategy and its next handheld camera move, not on a surprise Mavic-class reveal.
So the short version of the rumor landscape is this: Avata 360 looks imminent, Osmo Pocket 4 looks increasingly credible, and DJI appears to be leaning hard into creator hardware again. After a quiet stretch, the company suddenly looks active on two fronts at once — aerial 360 capture and next-gen pocket video.
For DJI fans, the next date that really matters is March 26, 2026. If the current teaser campaign lines up with the leaks, that is when at least one major rumor stops being a rumor.
Editor’s note: As always, leaks should be treated cautiously until DJI announces products officially. Right now, the Avata 360 teaser is backed by DJI’s own site, while most Pocket 4 details still come from third-party leak reporting.
