Drone giant DJI signed a 10-year lease for a 3,386 sq ft store inside Manchester Arndale. The mall is betting drones and Sephora can save it — physical retail is getting weird.
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This was the week DJI fought back with evidence. An independent US cybersecurity firm bought DJI gear off the shelf, tested it for five months, and found nothing; the FCC comment docket crossed 3,000; and the FAA turned 11 World Cup stadiums into no-drone zones with FBI seizure authority. Five stories — in priority order, with our take on each.
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This was the week the FCC fight stopped being only about DJI. Autel filed a reply that publicly broke ranks, Michigan's 15-bill state-drone-ban package collapsed in committee, and DJI quietly engineered the Air 4 into a sub-250g class that sidesteps the FCC pathway entirely. Six stories — in priority order, with our take on each.
DJI used two weeks to anoint the Pocket 4P as a cinema product at Cannes rather than a consumer product at its own event, absorb a fourth US-block casualty with Osmo Mobile 8P, watch the FCC fight enter its most adversarial phase, and collect NAB hardware that validates the pivot. Here's what happened — in priority order, with our take on each.
