I asked DJI why it entered the portable power market and its answer wasn't about batteries or camping - t3.com

DJI used two weeks to anoint the Pocket 4P as a cinema product at Cannes rather than a consumer product at its own event, absorb a fourth US-block casualty with Osmo Mobile 8P, watch the FCC fight enter its most adversarial phase, and collect NAB hardware that validates the pivot. Here's what happened — in priority order, with our take on each.

DJI's counterintuitive goal for its new power stations: make them boring. 'The best power station is the one you don't think about,' says a DJI engineer. It wants its products to be invisible.